VICTORIA BECKHAM DENIM appoints INDIGOFERA
to implement global distribution and sales strategy

Following the announcement that Victoria Beckham’s eponymous clothing and accessories label has taken control of its denim design and production, the brand has brought sales and distribution company Indigofera on board to implement global distribution for Victoria Beckham Denim. All operations of the denim label are now centralised into the brand’s London headquarters.
Launched in 2004, Indigofera has extensive experience in strategically launching and building premium brands to the global market, working with showrooms in London, Paris, Milan and Berlin, with its brands represented in some of the worlds leading stores. The London based company will launch the campaign selling the SS10 pre collection, available for Christmas delivery, alongside the mainline SS10 collection and look initially to key markets Germany, UK, Benelux and Italy alongside key accounts in Asia and the States.
This appointment brings the denim sales strategy in line with the dress campaign and is part of the consolidation of the Victoria Beckham brand that sees the different arms of the label now coming together in a natural synergy. The brand continues to grow, developing the denim team and expanding its Battersea offices to accommodate the new infrastructure.

STRASS ATTACK & RHINESTONE RIOTS
Dear customers, who would have expected this! Bling Bling is back. Under Bernd Schürmann one, we present our high end and couture-collections. With BALMAIN and his Bling Bling/Denver-Clan-look, Christophe Decarnin has set a new/old trend. All collections show influences which Balmain had magically brought onto the catwalk. Big shoulders everywhere, sexy and cool again, glamorous looks, rhinestone and s trass all over. People like dressing up again. In his new breathtaking campaign, which was photographed by Steven Meisel, PHI from New York has perfectly staged this new message. The look is cool, rock-like and sexy. With his cooperation with LIBERTY OF LONDON, RONNIE WOOD also follows this trend. Together with head designer Tamara Salman, he created dresses for icons, such as Kate Moss, Angelina Jolie and others. AZZARO, one of Paris’s oldest couture-houses also create fantastic sparkle. Their evening gowns have always been a guarantee for glamorous moments. In addition, the realigned collection presents breathtaking daywear items. Swarovski is the partner for this look. COSTUME NATIONAL have always been cool and rock-related. In Milan, Ennino Capasa inspired us with his fresh, new ideas. 21 years of Costume National are absolutely justified. Ennino Capasa was the first designer to show the super-skinny-look on the catwalk and the first to clothe Hollywood’s upper league. The men’s as well as women’s collections are unique. Under Marcel Marongiou, GUY LAROCHE shows a truly innovative collection. Under the label CLAER, Claudia Laermann, who designed Jil Sander’s knitwear-collection for 18 years, now shows her first own collection, which is produced in Italy by the luxury-knitwear-producer Annapurna. Selected cashmere qualities, as well as mixed cottons, manufactured to the highest standard, are the basis of this new line. In summer OSSIE CLARK with his exciting prints and hippie-dresses sold well and the St. Martins School design-team created a fantastic, fresh and feminine collection. The prints are remarkably tasteful. PAULE KA remains true to his look and the pre-collection is already très chic. We have expanded the men’s designer-department and now show the collections by NEIL BARRETT, BALMAIN HOMME, as well as COSTUME NATIONAL at the same time. Our brand manager Korbinian Baerend is in charge of this division of our agency. We are pleased to also present all these collections in our new Düsseldorf showroom. We trust in the new stars of the designer scene and would like to recommend you to have a close look at these remarkable high-end-collections. It is time to engage in new, exceptional looks – in order to inspire our sensitive customers, big names alone are no longer enough. It would be a great pleasure to give you a tour of our new collections.

BLING BLING
Under Bernd Schürmann two, we present our contemporary and niche-collections, as well as import products. In July, TARA JARMON will open a megastore with three floors on the Rue St. Honoré where they will also present the new shop-system. The concept of the collection has been revised completely and a new collection will be established. Mademoiselle Tara is a new part of Tara Jarmon and in accordance with the Bling Bling-trend, she will show many adorned models. The Edition Bal by Tara Jarmon also has a completely new concept and will present a wide selection of cocktail dresses. The new jersey-label YOUNG FABULOUS AND BROKE from Los Angeles show most beautiful washed silk-trousers, tops and dresses, as well as a wide and competent range of cool jersey-styles. Tunic Alarm – along with our bestsellers ANANYA and SHREY London, we show the new collection by JODE London, a complete glamour-collection with many Swarovski-elements. SINGLE DRESS by Galina Sobolev with its exciting prints has sold really well this summer and we are looking forward to the new collection by the LA-based fashion-house. The cooperation with Germany’s Next Top Model has been a big success and therefore, is already planned to be continued. MANOUSH Paris are also new in the programme. In France, Manoush have already advanced to an It-label of the French stars. The very sweet and trendy collection shows a broad programme, rounded-off with an exciting collection of accessories. The ratio of price and performance is stunning.

We are looking forward to your visit to our new showrooms in Düsseldorf and Munich.

 Bernd Schürmann