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Showroom BERND SCHUERMANN PARIS   by appointment only
Mar. 08 – 11, 2010

Claer   Why Shy   Akkesoir   Pauric Sweeney
Hotel de Sers   41, avenue Pierre 1er Serbie   75008 Paris

Mar. 09 – 11, 2010

Maxime Simoëns
Hotel de Sers   41, avenue Pierre 1er Serbie   75008 Paris

PARIS   by appointment only
Mar. 08 – 12, 2010

Kaufmanfranco
La Reserve   10, place du Trocadero (at 3, avenue d'Eylau)    F-75116 Paris
Mar. 07 – 11, 2010

J. Mendel
Park Hyatt Paris-Vendome Hotel   5, rue de le Paix   75002 Paris
Mar. 06 – 12, 2010

Balmain Femme
Balmain   44, rue François 1er   75008 Paris



We would be pleased to schedule an appointment with you!

Headquarter BERLIN Showroom DUESSELDORF Showroom MUNICH
info@berndschuermann.com
Feb. 26 – Mar. 03, 2010

Nollendorfstrasse 28
D-10777 Berlin

mobile +49. (0)177. 7770660
phone +49. (0)30. 78719901
fax +49. (0)30. 78719902

CITY MAP
Derendorfer Allee 33   (Ecke Rather Str.)
D-40476 Dusseldorf

mobile +49. (0)177. 7770660
phone +49. (0)211. 2297 4406
fax +49. (0)211. 2297 4407

CITY MAP
Karl-Weinmair-Straße 6   (Sturm Plaza)
D-80807 Munich

mobile +49. (0)177. 7770660



CITY MAP




BERND SCHUERMANN distributing MAXIME SIMOËNS in Germany, Austria and Switzerland.

MAXIME SIMOËNS

After completing his A levels, Maxime Simoëns went to study applied arts in Lyon, and then joined the Chambre syndicale de la Couture Parisienne. He won the first prize for Lace Fashion at the International Competition I-Design, as well as the prize for Incentive in France and the François Lesage prize both at the International Competition for Young Fashion Designer.

In 2006, he came first in his year and continued his apprenticeship with the designers of major fashion houses such as Elie Saab, Jean-Paul Gaultier, John Galliano for Christian Dior and Nicolas Ghesquière for Balenciaga.

See a lookbook excerpt online (pdf).


Mar. 09 – 11, 2010 Showroom PARIS
Hotel de Sers   41, avenue Pierre 1er Serbie   75008 Paris




BERND SCHUERMANN distributing AKKESOIR worldwide.

AKKESOIR

After the successful start in Paris end of January, where the new collection created a big buzz under the buyers,
Akkesoir is ready for the next show off in Munich and Paris Fashion Week. The Vogue Germany stylists immediately requested a range of items for shootings of Peter Lindbergh and Karl Lagerfeld.

The collection contains clothing related accessories such as python clutch bags, foxy vests, cool embroidered lace pants and overall studded bags, cool army styles and corset belts. The Marilyn Millionaire Series and the Alligator Bracelets remain as carry over and will be shown in new editions.

See a lookbook excerpt online (pdf).


Feb. 26 – Mar. 03, 2010   Showroom MUNICH

Mar. 08 – 11, 2010 Showroom PARIS
Hotel de Sers   41, avenue Pierre 1er Serbie   75008 Paris




BREAKING NEWS: BERND SCHUERMANN has taken over the distributon for IRFE [ DE AT NL SE NO DK ].

IRFE

Fashion House IRFE was founded in 1924 by prince Felix Yusupov and princess Irina Romanova, a niece of Russian tsar Nikolay II. The House name is formed by junction of the two first syllables from names of Yusupov couple: Irina-Felix.

In 70 years after its closure Fashion House IRFE is being reborn. It new head and the leading designer becomes Olga Sorokina. Direct descendants of Yusupov dynasty take part in the House rebirth, countess Xenia Sphiris, who was born Sheremeteva.

Like the Founders of the IRFE Fashion House, the Head of the renewed Fashion House is greatly concerned about the manufacturing procedure and materials. Olga believes that only high-quality materials and procedures should be used.The production part of the Fashion House placed at one of the best Italian factories

See a lookbook excerpt online (pdf).




BERND SCHUERMANN has taken over the KAUFMANFRANCO distributon for West & East Europe.

KAUFMANFRANCO – The New Sensualists.

The collaboration between designers Ken Kaufman and Isaac Franco is marked by an often unspoken, always intense, creative dialogue.
As a design team, Kaufman and Franco have shared a unique fashion trajectory – from designing for Valentino in Rome, to helming the Ungaro initiative in the U.S., to overseeing the entire scope of product at Anne Klein as co-creative directors – before establishing Kaufmanfranco in the fall 2004.

Offering a pared down, well edited mix of pieces with the highest standards of global craftsmanship, Kaufmanfranco is about a new sensuality: a collision of contrasts and a balance of refinement and rebellion.


See a lookbook excerpt online (pdf).


Mar. 08 – 12, 2010 Showroom PARIS
La Reserve   10, place du Trocadero (at 3, avenue d'Eylau)   F-75116 Paris




BERND SCHUERMANN has taken over the CoSTUME NATIONAL distributon for Germany and Austria.

CoSTUME NATIONAL

Ennio Capasa,
Designer:
„Natura e progressive rock”.

All fabrics are hand finished.
Coloured with vegetable dyes.
Their structure revealed by unclipped yarns.

Costume National keep on rocking!


See a lookbook excerpt online (pdf).


Feb. 26 – Mar. 03, 2010   Showroom MUNICH




BERND SCHUERMANN has taken over the DINA BAR-EL distributon for Germany, Austria and Switzerland.

DINA BAR-EL

Dina founded her first design company in 1974. As a former model, she makes it her business to know her customer and understand the sexy curves of a woman’s body.

The decision to create dresses in the business was her daughter’s idea, Orna BAR-EL, whose inspiration and spirit brought forth beauty and elegance that still lives on today in every Dina Bar-el dress. Dina continues to design and create each beautiful design thoughtfully in memory of her loving daughter. Dina Bar-El dresses continue to grace the red carpet on numerous celebrities. Her designs are sought after and much desired in Hollywood as well as boutiques and stores around the world with an International appeal.




BERND SCHUERMANN has taken over the SNOW FROM ST BARTH distributon for Germany, Austria and Switzerland.

SNOW FROM ST BARTH

Thanks to its versatile, chic and feminine style Snow from St Barth has been one of the top selling collections in Montaigne Market since its beginnings. The collection is defined by chic feminity, sensuality, a contemporary touch of modern romanticism.

Liliane Jossua, creator and designer of the new ready-to-wear brand SNOW from St Barth is the co-founder and buyer of the multibrand store Montaigne Market, genuine fashion check point on Paris´s most famous Avenue Montaigne, with some sixty stunningly international labels and the owner of the fancy boutique Calypso in Saint Barthelemy.


See a lookbook excerpt online (pdf).


Feb. 26 – Mar. 03, 2010 Showroom MUNICH




BERND SCHUERMANN has taken over the J. MENDEL distributon for West & East Europe.

J. MENDEL – Elegant technicality. Fluid emotion.

Designer Gilles Mendel, inspired by the biomorphic works of artists Noriko Ambe and Tara Danovan, manipulates luxurious fabrics in an innovative way to create a subtle uniqueness for each piece.

“It´s the idea of using structured fabrics and adding an element of softness using draping and intricate cut work”, says Mendel. “Each piece is an emotion.”

Supporting this notion of airness are Mendel´s trademark furs, this season customiyed in a variety of hues and kept intentionally light for the avid jetsetter on the go.

See a lookbook excerpt online (pdf).


Mar. 7– 11, 2010   Showroom PARIS
Park Hyatt Paris-Vendome Hotel   5, rue de le Paix   75002 Paris




BERND SCHUERMANN has taken over the MAXIME SIMOËNS distributon for Germany, Austria and Switzerland.

MAXIME SIMOËNS

After completing his A levels, Maxime Simoëns went to study applied arts in Lyon, and then joined the Chambre syndicale de la Couture Parisienne. He won the first prize for Lace Fashion at the International Competition I-Design, as well as the prize for Incentive in France and the François Lesage prize both at the International Competition for Young Fashion Designer.

In 2006, he came first in his year and continued his apprenticeship with the designers of major fashion houses such as Elie Saab, Jean-Paul Gaultier, John Galliano for Christian Dior and Nicolas Ghesquière for Balenciaga.

See a lookbook excerpt online (pdf).




BERND SCHUERMANN has taken over the CARVEN distributon for Germany and Austria.

CARVEN – Summer 2010. Carven opens a new chapter. 

From the couture years,
CARVEN has kept its heritage. It lives on in the spirit of perfect design and choice materials. Today, the house offers ready-to-wear that is both inspired and accessible.

At the helm of this first spring-summer collection is designer Guillaume Henry. After graduating from Beaux Art in Paris, the Duperre School and the Institut Français de la Mode (IFM), he joined the house of Givenchy in 2002, as a senior stylist and first assistant to Riccardo Tisci for ready-to-wear. 

In 2005 he joined Paule Ka, where he remained for three years before his appointment as artistic director for Carven´s first women´s ready-to-wear collection. A new elegance for day and  night illustrates the subtle yet audacious new allure of Carven.

See a lookbook excerpt online (pdf).


Feb. 26 – Mar. 03, 2010 Showroom MUNICH




BERND SCHUERMANN has taken over the SILENT distributon for Germany, Austria and Switzerland.

SILENT is the antitheses to loud mass market fashion and is the new label from designer Damir Doma.

SILENT is an organic cotton basics collection designed to complement the Damir Doma main line by offering entry price-point garments suited to a high fashion aesthetic.

The range of oversized jerseys and denims, leather bags and accessories is fed from a purist philosophy in tended to produce a collection of garments that is honest and real. Each piece is considered, never moving far from its original concept whilst retaining as much of the fabric’s raw & organic form as possible.

The result is a line of beautiful, effortless garments that are truly wearable and will work alone or as part of a complete look.

See a lookbook excerpt online (pdf).


Feb. 26 – Mar. 03, 2010 Showroom MUNICH




BERND SCHUERMANN has taken over the PAURIC SWEENEY distributon for East Europe, Germany, Austria and Switzerland.

PAURIC SWEENEY

Pauric Sweeney Bags
was launched in 2004 and was instantly carried by leading department stores and boutiques internationally. In the summer of 2005 Sweeney moved his unit to Florence Italy in order to work closely with prestigious Italian tanneries, traditional artisans and Master craftspeople.

The industry continuously watches the designer’s next move as a signal of new directions and trends emerging in the accessories market.

See a lookbook exerpt online (pdf).


Feb. 26 – Mar. 03, 2010 Showroom MUNICH




BERND SCHUERMANN has taken over the EMANUEL UNGARO distributon for Germany, Austria and Switzerland.

EMANUEL UNGARO has been one of the first Haute Couture Houses on the famous Avenue Montaigne in Paris.

Now
Estrella Archs has taken over the design directory of the historical EMANUEL UNGARO collection.

Watch out and do not miss to see the new direction of this famous brand.


Feb. 26 – Mar. 03, 2010 Showroom MUNICH




BERND SCHUERMANN has taken over the VICTORIA BECKHAM Denim distributon for Germany, Austria and Switzerland.

VICTORIA BECKHAM DENIM appoints INDIGOFERA to implement global distribution and sales strategy

Following the announcement that Victoria Beckham’s eponymous clothing and accessories label has taken control of its denim design and production, the brand has brought sales and distribution company Indigofera on board to implement global distribution for Victoria Beckham Denim. All operations of the denim label are now centralised into the brand’s London headquarters.
Launched in 2004, Indigofera has extensive experience in strategically launching and building premium brands to the global market, working with showrooms in London, Paris, Milan and Berlin, with its brands represented in some of the worlds leading stores. The London based company will launch the campaign selling the SS10 pre collection, available for Christmas delivery, alongside the mainline SS10 collection and look initially to key markets Germany, UK, Benelux and Italy alongside key accounts in Asia and the States.
This appointment brings the denim sales strategy in line with the dress campaign and is part of the consolidation of the Victoria Beckham brand that sees the different arms of the label now coming together in a natural synergy. The brand continues to grow, developing the denim team and expanding its Battersea offices to accommodate the new infrastructure.

See a lookbook exerpt online (pdf).


Feb. 26 – Mar. 03, 2010 Showroom MUNICH